Nation Branding in Terms of National Identity: 2010-2012 In this blog post, I will analyze aspects of Spain’s national identity that align or misalign with their performances in the Eurovision Song Contest. Then, I will analyze how Spain nationally brands themselves, according to these two aspects. Spain does not use the Eurovision Song Contest as an opportunity to nation brand themselves like other participants do, however it does seem that they care about the contest and always try to put their best effort into their performances. To fully understand this, you must understand what national identity and nation branding are. National identity can be defined as “a sense of a nation as a cohesive whole, as represented by distinctive traditions, culture, and language” (Oxford). In a way, national identity is similar to nation branding, because it is influenced by the nation themselves. However, when a country participates in nation branding, they either build or change their reputati...

Revised: Spain’s Identity and Attitudes on Diversity: 2010 Through 2012 The international broadcasting of the Eurovision Song Contest can create different stereotypes or images about certain European countries. Depending on the way a performance is presented and later interpreted, some countries might represent themselves in a negative or arrogant manner, while others might represent themselves in a positive and humbled manner. This idea can assist in creating and determining a countries identity. By analyzing three consecutive performances, starting with 2010 and ending with 2012, it is possible to explore the identities that represent Spain in the Eurovision Song Contest, along with their attitude towards diversity.   “Algo Pequeñito” or “Something Tiny,” performed by Daniel Diges (2010, Spain), uses descriptive lyrics and theatrical staging elements to create symbols that relate to his creatively presented song. In the beginning, Diges starts to list the “tiny things” (Da...